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商务英语 > 商务英语 > 大学生商务英语口语考试_大学英语四级考试口语_2012专升本理工考试英语专用教材

大学生商务英语口语考试_大学英语四级考试口语_2012专升本理工考试英语专用教材

商务英语
1,the importance of monitoring the quality of its goods and service监管产品和服务质量的重要性( 保证产品稳定生产
 

1,the importance of monitoring the quality of its goods and service管理品牌和服务品质的重要性( 保证品牌稳定加工 增强公司的运作能力 使每个团队都充分发挥你们的潜力 影响企业形象 增加用户) A:Good morning,Doris.

B:Good morning.

A:doris, i have a qusqution to ask you

B:so whats you problem

A:;i have no idea about the importance of monitoring the quality of its goods and service B:well well ,as you say its necessary to monitoring the quality of its goods and service.firstly it can improve the quality of product and ensure the stable production of products.

A; so you mean it would enhance the company operation efficiency

B exactly, it would also make every staff to give full play to their potential besides monitoring the quality of its goods and service can promote company image and attract more customers .that it

A well now i know the importance of monitoring the quality of its goods and service, tank you very much.

B you are welcome

2,what factors will be considered when developing an advertising strategy?

在制定广告运营模式时需要考量的诱因

A:doris, i have a qusqution to ask you about advertising strategy B:so whats you trouble in it

A:what factors will be considered when developing an advertising strategy?

B:there are a number of factors when you developing an advertising strategy

firstly we should confirm the target market you know consume trend various from person to person

B:so for example how to establish the target market of dress

A:as to me, i think make a market research is very necessary . only ln this way, we can have a general idea about people's dress needs big or small and people's average purchasing power

B Then what

A : the second thing you should do is find a proper media you can advertise you products through tv show or newspaper

B for this i think people are more likely to whatch tv now ,Only a small number of the people in the newspaper .

A;so You can pay more attention in a TV advertisement ,it can keep your old customers but also attract potential customers. television advertising is best method ,You can through television advertising and used for television promotional Like a letaO and happy to buy such a

programme.Of course, this also depends on your budget, You need a reasonable Distribution of it

B;wow I know the marketing also want to consider so many factors, thank you very much!

A:you are welcome.

3,the importance to a company researching consumer tastes and trends

调查顾客喜欢和意愿的重要性 确定公司的发展思路Determine the enterprise development 投其所好 产品更有针对性 Product more specific提高销售量Increase sales

A:doris, i have a qusqution to ask you

B:so whats you problem

A;i have no idea about the importance to a company researching consumer tastes and trends

B well ,as you say,company research of consumer tastes and trends play a vital role for you product sales

A:What kind of role does

B;in the first place you can determine the development train of thought for example if you know consume trend . and then you can hit on customers likes ,This will make the product more targeted

A:you are right ,Consumer preferences are very difficult to change,including me ,iIf I like a firm's something I will always buy him

B;This from another aspect that customer preferences and tend would decide the product sales

A;whats more positive effect?

B;Also on the impact of firms image.A good image of company to occupy the market share of great help

A;right This would improve the market competitiveness of the company B;so any more question ?

A;no , thank you very much

B;you are welcome!

4,the importance of conducting market research before launching a new product

在讲某个新产品推向市场前出台市场调查的重要性(为公司的决策者提供决策信息 The decision makers for the enterprise to provide the decision information进行决策的主观依据The objective basis for decision making 提高新产品竞争力Improve the new product competitiveness 预测发展形势Forecast prospects for development A: hi doris,I have a question to ask you

B: What can I do for you

A:Why before launching a new product to conducting the market survey is very important?

B:Of course大学生商务英语口语考试大学生商务英语口语考试商务英语怎么学, Market research for enterprise decision maker can provide decision-making information

A: Oh, that is to say this is the objective basis for decision making

B: Yes, it can improve the new product competitiveness this step is very important. Its good for company occupy the market share .

A: Please be specific

B: Then conducting market research before launching a new product can forecast companys prospects for development, let the company obtain better benefits

A: Well ,thank you, I know the importance of conducting market research before launching a new product . Tank you very much! B: you are welcome!

5,how to create and maintain good customer relations? 如何与顾客实现和维持较好的关系 建立尊重Build trust(基础foundation)制造进入障碍Manufacturing barriers to entry 开展合作性项目Carry out cooperative project

A;:doris, i have a qusqution to ask you

B;so whats you problem

A;i have no idea about how to create and maintain good customer relations A;You can do many things to create and maintain good customer relations

B;for example?

A;first thing you should do is building customer trust ,this is basis for a

relationship.

B;i agree with you ,but how to build trust A;on the one hand ,you should improve the company's image ,Brand in the daily shopping has a lot of influence, communication with customers also is a very important step.we can through understanding to know the needs of customers

B;what you say is very reasonable, but i think there is a more important step

A;what steps

B;Another important way to create good relations is to improving after-sale service售后服务

A;YES ,you remind me ,after-sale service is play a vital role for create and maintain good customer relations

B;now i know how to create and maintain good customer relations.tank u very much.

A;is my pleasure.

6,what factors will be considered when promoting a new product?

在推销某个新产品时需要考量的诱因 推广成本Promotion risk

客户的意愿和希望Customer needs and expectations

A;:doris, i have a qusqution to ask you

B;so whats you problem

A;i have no idea about what factors will be considered when promoting a new product

B;don't worry, there are many factors should be taken into consideration. A;what is the first factors? B;The first thing to consider is the customer needs and expectations,To the needs and expectations of customers to promote the new product will be more efficient,

A;the next element is what

B;and then is the way of promotion,you can use coupons优惠券,free samples to attract customers

A;WOW this will be very useful ,and what else we should consider

B;finally, you can promotion products by advertising on television or newspaper.

A now i know what factors will be considered when promoting a new product. Thank you very much

B its my pleasure.

7,what factors will be considered when making pricing strategy for a new product?

当为某个新产品制定费用策略时需要考量的诱因 企业的销售目标 Enterprise marketing target customers needs and expectations产品成本The product cost市场竞争Market competition国家政策National policy市场结构Market structure

A;:doris, i have a qusqution to ask you

B;so whats you problem

A;I have no idea about what factors will be considered when making pricing strategy for a new product.

A;don't worry, there are many factors should be taken into consideration. B;what is the first factor?

AThe first thing to consider is the product cost,cost is lower,the more company profits,

B you are right ,what is the next element A and next factor is Customer needs and expectations,if the customer demand high,our price can also be higher.

B I think the market competition can not be ignored,what do you think A;OH you remind me ,market competition is a very important element,pricing lower ,competitiveness will be stronger.

B now i know what factors will be considered when making pricing

strategy for a new product,thank you very much

A is my pleasure.

8the importance of training and motivating company personnel

对企业客户进行培训的重要性l培训可以提升工作能力 Training can improve the work efficiency规范工作流程 Standardize work process公司的一种有效投资A kind of of the enterprise effective investment提高团队的专业性Improve the staff's professional

A;:doris, i have a qusqution to ask you

B;so whats you problem

A;i have no idea about the importance of training and motivating company personnel. B;the first and most basic is that Training can improve the work efficiency,it can make staff more professional.

A; right ,the staff professional it is really important to the company

B;and training and motivating company personnel can Standardize work process,so that the staff work more organized.

A; and what else importance

B;training and motivating company STFF IS A kind of of the company effective investment, high quality staff will improve the company's image and improve

the market competitiveness of the companyA;WOW now i know how important to training and motivating company personnel,thank you very much

B;its my pleasure.

9why is distribution system (retailers and wholesalers)important for successful marketing ?

分配制度

10,what are the advantages and disadvantages of LG as an important international payment method?

LC作为一种重要的国际支付手段 它的有利面和不利面是怎么 有利:. 信用证结算解决了贸易双方互不信任的冲突The l/c settlement to solve the trade both parties shall not trust contradiction 保证出口商安全收款,保证进口商安全发货 Ensure safety in the exporter, ensure the safety of the importer pick up the goods 进出口双方均可在信用证项下取得资金融通Import and export both sides can get credit financing

弊:风险并没有完全排除Risk is not completely ruled out出口方银行有必然受到开证行倒闭或无理拒付的成本The exporter may bank by the issuing bank collapse or unreasonable risk of protest 在信用证业务中,只要交单相符,开证行就会付款In credit transactions, as long as a presentation is complying, the issuing bank will pay

货物有问题,买卖双方自行解决The goods have problems, buyers and sellers solve itself 结算手续繁琐、费用较高,增加了贸易结算成本Settlement procedures complex, higher cost, increase the cost of trade settlement

A;doris, i have a qustion to ask you

B;so whats you problem

Ai have no idea about what are the advantages and disadvantages of LG

B for my point of view,The l/c settlement to solve the trade both parties shall not trust contradiction and it can Ensure safety in the exporter, ensure the safety of the importer pick up the goods Aand can we obtain credit financing ?

B of course you can get it A and what is the disadvantages of LG

B Settlement procedures complex, higher cost, increase the cost of trade settlement and The goods have problems, buyers and sellers solve itself

A so you mean the Risk is not completely ruled out

ABexactly

A that is, thank for your answer.

B is my pleasure.

11, how to make a good presentation?

如何做好一个产品展现(产品发布会)展台的打造 Booth structure装饰decoration 设计品牌的生动化Design product vivid 参展的团队共建The team construction 现场气氛 The scene atmosphere A;:doris, i have a qusqution to ask you

B;so whats you problem A;i will open a product launch, but i don't know how to do it well. B;there are a lot of things you should do

A;like what?

B you need to build a suitable booth.,the creative and innovative booth will attracts many people 's attention,

A;the booth is the first step to conference,what should be done next. B;next we should do is decorative scene, good decoration is more conducive to the atmosphere of the scene(好的装饰更有助于营造现场氛围)and a good atmosphere for product launch is very important to the success of the product launch.

A;what can we do finally

B;finally we should do is make good team construction, because the employees representative is the image of the company,the image of the staff and the quality of service is really important.

A;According to what you have said I already know how to make a good presentation.tank you very much.

B;Its my pleasure.

12 what's your future career plan?

你将来的职业计划是怎么

A hi doris we still have one more year to graduate,so what is your view towards future

B as to me My dream job will be working in one of the biggest international accounting firm as an accountant,

A why do you have this idea

B because I love mathematics and business so much, Also, being an accountant can help me to explore my knowledge of business and provide me a board range of network among the business world,

A wow is great

B what do you think of your future

A for me I show great interest in drawing.I like it very much.I am going to be famous when I grow up

BThen how can you do that AI will finish my college.Then I will find a part-time job for a year or two to save some money.only in this way I can go to various places to paint.

B that amazing,i wish your dream will become true

A bthe same to you

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