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商务英语 > 国际商务英语 > 国际商务英语写作课程教参作者管春林 Chapter 3 Inquiries and Replies.ppt 免费在线阅读

国际商务英语写作课程教参作者管春林 Chapter 3 Inquiries and Replies.ppt 免费在线阅读

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国际商务英语写作教学课件作者管春林 Chapter 3 Inquiries and Replies.ppt,国际商务英语写作作者:管春林Chapter3InquiriesandRe

国际商务英语写作 作者:管春林 Chapter 3 Inquiries and Replies Chapter 3 Inquiries and Replies 3。1 Questions for discussion 3。2 Background information 3。3 Sample letters 3。4 Analysis and discussion 3。5 Points to remember 3。6 More useful patterns 3。1 Questions for discussion (1) When do you usually make an inquiry in your life ? (2) If we want to write an inquiry to a firm for some information ,how do you think we should structure the letter ? (3) If you are asked to write a reply to an inquiry国际商务英语写作管春林教师用书,can you suggest any points for attention ? 3。

2 Background informationAn inquiry is a request for some information about a product the writer is interested in。Inquiries can be divided into two main types :a general inquiry and a specific inquiry。A reply to an inquiry is the response to the inquirer ’s requirements for some information about a certain product。 Question :W hat do you think is a proper w ay to make an inquiry ? 3。3 Sample lettersRead the following letters to see how they are worded and structured to make inquiries and give replies 3。

4 Analysis and discussionRead the first seven samples and try to find answers to the following question:W hat is the common purpose of these inquiry letters ?Scan these inquiries again,then answer the following question.How many parts can each letter be divided into and what’ s the function each part plays? these inquiries usually include the following parts: (1 ) Providing the background information for the inquiry . (2 ) Identifying the purpose for the inquiry , e 。g 。 being interested in the addressee’s products ,service ,or programs ,etc 。

; (3) Making inquiries or requests国际商务英语,for example ,asking for the addressee’ s company profile国际商务英语写作管春林教师用书,product catalogue and samples ; (4) Expectation for a quick and favorable reply ,and express gratitude for any help that the recipient can provide . Can you add anything more to the above list ?How many parts can each reply letter be divided into and w hat’ sthe function of each part ?Generally speaking ,a reply to an inquiry can be roughly divided into the following parts : (1)Acknowledging receipt of the inquiry . (2)Giving replies .This is the main part which aims to answer the inquiries as clearly as possible。

(3)Expressing expectations and hopes .Are you clear about the general formats for an inquiry and a reply ? 3。5 Points to remember (1)Before settling down to write an inquiry ,the writer should be clear what he wants to achieve with this letter. (2)The inquirer should state clearly and concisely what information he wants. (3)Making the inquiry reasonable. Why should the reply be given fully ,promptly and courteously ? (1)Give the reply to the inquiry promptly。 (2)A reply should be polite。 (3)A reply should also be complete. (4)No matter whether the inquiry is from a regular customer or a new one ,the writer should express how much he appreciates it and expects lasting and friendly business relationship .Do you have any new points to add to the above list ? 3。

6 More useful patterns 3。6。1 Self-introduction and reasons for inquiries 3。6。2 Making inquiries or requests 3。6。3 Offering alluring terms for a favorable reply 3。6。4 Acknowledging receipt of an inquiry 3。6。5 Giving replies 3。6。6 Friendly close 3。6。1 Self-introduction and reasons for inquiriesWe write to introduce ourselves as a leading importer of surgical instruments and we are interested in ...We are large dealers in it and know there is a promising market in our area for moderately priced goods of this kind .We have received a number of inquiries for portable electronic games which we think will have great demand here. …… 3。

6。2 Making inquiries or requestsWe would be much obliged if you could send us a complete set of leaflets so as to give us a general idea of the export items you handle .Please inform us of your terms of payment and discounts allowed on regular purchases of quantities not less than 100,000 units .You are kindly requested to update us on the prices and availability for the following products .Please advise if you are able to offer this product and include lead time ,packaging and price FOB China port and CIF Chicago . …… 3。

6。3 Offering alluring terms for a favorable replyIf terms and delivery date are satisfactory ,we should expect to place regular orders with you .Should your prices be found competitive and delivery date acceptable ,we intend to place a large order with you .We shall make delivery of the goods upon receipt of your order .You may be certain that the dependable quality of the material will give you every satisfaction .We have the products of the finest materials and the highest craftsmanship and shall be ready to grant you a 20% special discount for a quantity of more than 100 dozen . …… 3。

6。4 Acknowledging receipt of an inquiryYour letter inquiring about our furniture was brought to my attention .We thank you for your letter ...and are pleased to inform you that ...We take pleasure in acknowledging your letter of ...We welcome your inquiry of May 26 and thank you for your interest in our products .Thank you for your fax dated March 8th requesting information about our prices for ... …… 3。6。5 Giving repliesIt gives us much pleasure to send you the catalogues asked for in your letter of yesterday .The samples which are enclosed with this letter will give you an idea of the excellent quality of our products .We are appreciative of your effort to put our new products on your market and hope the information enclosed herewith will be of great help to you .In compliance with the request in your letter ,we inform you that we have long-term established relations with the major dealers in the line of printing . …… 3。

6。6 Friendly closeThank you for your cooperation in this matter .I should like to express my appreciation for your assistance .Please feel free to contact us if you have any questions .May we expect a trial order from you while prices are greatly in your favor .We hope this will give you the information needed .We are ready to provide any further information or sample as requested and look forward to your favorable reply . * * * * 责任编辑:杜玲玲 出版日期:2010年7月 IDPN:308-2010-23 课件章数:17 *

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